GUÍA DEL BRANDING PARA DISEÑADORES

GUÍA DEL BRANDING PARA DISEÑADORES

Una de las variantes del diseño que más interesa a los diseñadores es el branding, pues involucra habilidades y aptitudes diferentes para posicionar a las marcas a través del diseño.

Este whitepaper que nos regala Paredro es una herramienta que busca ser un referente para aquellos interesados en crear símbolos de identidad de las empresas y conozcan todo lo que implica.

Hay que destacar que desde el punto de vista de los mercadólogos el branding tiene el objetivo de posicionar a una empresa o marca, el cual no cambia en diseño, sólo difiere en las tareas encomendadas al diseñador, pues el será el encargado de conquistar a través de la mirada.

Por lo tanto si estas involucrado con el área del diseño y más aún con la relación con el cliente te recomiendo que bajes este whitepaper para tomarlo en cuenta entre tus pendientes que se relacionen con la generación del branding para cualquier soporte de Diseño que estes generando.

Guía del Branding para Diseñadores

POST-IT transforma los anuncios que te siguen en la WEB

POST-IT transforma los anuncios que te siguen en la WEB

POST IT transforma los anuncios

Una nueva iniciativa de Post it para que no te sientas agobiado dentro de la web, cuando los anuncios aparecen de la nada, de tal forma que lo hace divertido y a la vez permite una distinta experiencia del usuario con respecto a lo que el mismo usuario ve durante su navegación, podría ser un ejemplo de lo que se puede hacer sin afectar al internauta que se siente ahogado por la mercadotecnia de las empresas en busca de un nuevo cliente dentro de su mercado.

La pregunta es: ¿Será una buena idea para poder captar la atención del usuario? o simplemente hará que el internauta siga siendo ajeno a lo que se le presenta continuamente en la pantalla mientras este se la pasa cerrando ventanas que aparecen como pop-up.

10 CONSEJOS PARA DISEÑAR APPS

10 CONSEJOS PARA DISEÑAR APPS

El mundo de la web se esta moviendo vertiginosamente por las aplicaciones que se generan día a día para alimentar a los seres humanos que estan en constante cambio y búsqueda de resolver o solventar necesidades creadas por ellos mismos.

Las aplicaciones para dispositivos móviles están cada vez más presentes en la vida cotidiana y también en las necesidades de los clientes que, interesados, comienzan a pedirlas. Para un diseñador es una gran oportunidad, pero también representa el desafío de adaptarse al cambio.

La pregunta que habrá que hacernos podría ser: ¿En qué ambiente del diseño queremos estar o pertenecer para que nos sirvan estos consejos y las herramientas que día a día en el diseño se van desarrollando como parte de nuestro crecimiento profesional?

APLICACIONES MÓVILES

LAS TENDENCIAS DEL DISEÑO WEB

LAS TENDENCIAS DEL DISEÑO WEB

El diseño web es uno de los campos de la creatividad visual que mayores cambios experimenta dadas las necesidades del mercado y el constante surgimiento de nuevos avances tecnológicos que se presentan día a día.

Para entender estos cambios de una manera más precisa, el equipo de investigaciones de Paredro se dio a la tarea de averiguar cuál es la visión que los profesionales del diseño tienen acerca de esta disciplina.

Por medio de una exhaustiva consulta, los creativos de la imágenes web no dijeron cuáles son las modalidades del diseño más importantes y cuáles son las las más solicitadas por los clientes.

Conozcamos más al respecto a través del siguiente enlace:

TENDENCIAS DEL DISEÑO WEB

https://i2.wp.com/paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-content/uploads/2015/08/tendencias-200x200.jpg

Dance Memories

Dance is a type of art that generally involves movement of the body, often rhythmic and to music. It is performed in many cultures as a form of emotional expression, social interaction, or exercise, in a spiritual or performance setting, and is sometimes used to express ideas or tell a story. Dance may also be regarded as a form of nonverbal communication between humans or other animals, as in bee dances and behaviour patterns such as a mating dances.

Some years ago, used to be a professional dancer for 15 years, a time in my life where I learned the art of dance, know my body and know how to understand from the inside and attuned to the music, knowing there was a musical movement for each bit and that this in turn allowed my body vibrate inside to feel the vibration of that bit.

The dance is not just dance, because the dance itself teaches you many things in life that may potentially serve if you really take the time into it and get involved with it. One of the things you learn is to take care of your body, treat it with firmness but also what it takes to keep him healthy and strong, because the dance requires strong muscles all the time, flexible bodies, strong arms, strong legs but always a charisma that allows all that strength movements become as soft as a feather and as full of energy as a bomb.

There are many styles and genres of dance. African dance is interpretative. Ballet, ballroom and tango are classical dance styles. Square dance and electric slide are forms of step dance, and breakdancing is a type of street dance. Dance can be participatory, social, or performed for an audience. It can also be ceremonial, competitive or erotic. Dance movements may be without significance in themselves, as in ballet or European folk dance, or have a gestural vocabulary or symbolic meaning as in some Asian dances.

And one of the most important things you learn in the dance, whatever this is that you practice is the discipline, some mark you forever in your personal life, professional and even your family life, dance, shape men and women with character in their lives that lead them to build big dreams in a very short life, as the dancer at the age of 25 years and is out of the profession, unless you have too good or good relations career may last longer, yet still short for all the effort you need to become a renowned dancer.

Dancers are instruments, like a piano the choreographer plays.  ~George Balanchine

Lists (Chapter 15)

html_list_2

HTML contains elements specifically for creating lists of items. You can create plain, numbered, or bulleted lists, as well as lists of descriptions. You can also nest one list (or more) inside another one.

All lists are formed by a principal element to specify what sort of list you want to create (u1 for unordered list, 01 for ordered list, and d1 for description list, known as a definition list before html5) and secondary elements to specify what sort of list items you want to create (li for a list item in an 0l or ul, and dt for the term with dd for the description in a d1).

Of these, the unordered list is the most common across the Web, as it’s the de facto standard for marking up most kinds of navigation (there are several examples of this throughout the book). But all three list types have their place, shich you’ll learn about it.

Regarding using lists to mark up groups of links, such as your main navigation, a list of links to videos or related stories, or the links in you footer. Use ordered lists to mark up breadcrumb navigation, since the links represent a distinct sequence of links ( in other words, the order is meaningful). Breadcrumb navigation is often displayed horizontally above the main content area to indicate where the current page exists in the site’s navigation path. For instance, on a page providing the details of a particular mobile phone, it could be: Home-Products-Phones-The Fone 3.0. Each item in the list except the last would be a link, since the visitor is on the page for The Fone 3.0.

You may create one list inside another known as nesting lists even mixing and matching ordered and unordered lists. Be sure to nest each list properly, using all the required start and end tags.

Lists are indented from the left margin by default, though you can remove the indentation (or add more) with CSS. Depending on how much you reduce the left margin, your bullets might stick outside you content or disappear beyond the left edge of the window.

You may insert one type of list in another; the inner list is known as a nested list. You can do this with ordered and unordered lists. There’s also another kind of nested list. Nesting lists is particularly useful with an outline structured as ordered lists where you may several levels of items or for navigation with sub-menus structured as unordered lists. You can style nested lists a variety of ways.

Browsers generally indent descriptions (values= on a new line below their terms (names). You’ll notice from the examples that you don’t have to -or more to the point, shouldn’t- mark up single paragraphs of text as p elements within the dd elements. However, if a single description is more than one paragraph, do mark it up with p elements inside one dd instead of splitting up each paragraph (without p elements) into its own dd.